Being an established, design-led construction group, we saw the opportunity to review and re-structure the Group at a time when the construction industry has been hit hard. We decided to go back to our roots - to redefine our company’s structure - in order to carry out a complete rebrand to make us stand out from the crowd. A positive, strategic marketing move in less positive times.
When we formed 20 years ago, the main field of our work was residential underpinning for the insurance market. This work honed our skills and experience in high-end renovation and refurbishment, developing our current capability of fulfilling entire build projects at the highest levels of industry standard. We also turned our focus on the affordable housing sector where we now have an outstanding reputation for our design-led and humanitarian approach to social housing. Our offering has expanded significantly since the early days, so we restructured the company into 6 different divisions, including Community, Projects, Works, Civils and Services.
Our marketing communications agency, VGroup, took us through their Brand-Vision process, aimed at getting under the skin of the company ethos and core values, creating a new identity and controlling the brand once it is rolled out. Our new company structure has been mirrored in the new brand architecture and creation of the new identity, followed with the design and build of the new family of websites for the Groups’ divisions.
We have recognised that now is the time when companies need to maximise the effectiveness of their brand, its values and their communications to work hard, stand out form the rest and create a competitive edge.
It’s been an enlightening experience working with a professional branding agency in building our brand – VGroup’s discerning, analytical approach matched with an impeccable attention to detail was the perfect match for Archer-Hoblin. We wanted to signal positive change to our clients, employees, partners and stakeholders, and we are excited to finally be able to show off the final results.
We hope you like our new look.
Tags: Archer-Hoblin, branding, VGroup